Pure Joy has partnered with EUFORACOLOR to bring you a color line that is complete, economic, and includes the benefits of Aloe, Jojoba, and Beewswax. The line includes both no ammonia and low ammonia shades (less than 1%). Combined with their Micro Pigment Technology which allows the use of a lower volume developer, all of this equals color that protects against cuticle damage, preserves the integrity of the hair and scalp, and results in healthy, vibrant, silky, hair.
Add dimension and contrast to your look with a one-color highlight or add additional depth with multiple colors.
Brighten your look with balayage - the subtle sweeping of hair color. Pure Joy artists apply beautiful, rich color to compliment the natural hair growth pattern.